Privacy Policy

This privacy policy (“Privacy Policy”) governs how MASFAFO LLC (hereinafter referred to as, “we”, “us”, or “our”) collects, uses and shares Personal Data (defined below) about:

about each individual, entity, user or visitor (collectively “you” or “your”); and/or

you provide to MASFAFO LLC when (i) accessing our website located at www.weightedblanketlab.com  (hereinafter referred to as the “Site”); and/or (ii) using the Services (as defined under Section 2 of MASFAFO LLC’s Terms of Use).

MASFAFO LLC is committed to maintaining robust privacy protections for its users. Our Privacy Policy is designed to help you understand how we collect, use and safeguard the information you provide to us and to assist you in making informed decisions when using the Services on the Site.

1. Definition of Personal Data and Non-Personal Data

The term “Personal Information” shall refer to data, whether true or not, about an individual who is the subject of any information and can be identified (i) from that data, or (ii) from that data in combination with other information to which MASFAFO LLC may have access to or is likely to have access.

“Non-Personal Information” includes information that cannot be used to personally identify you, such as general demographic information we may collect, referring/exit pages and URLs, platform types, device types, preferences you submit and preferences that are generated based on the data you submit.

2. Scope of Privacy Policy

This Privacy Policy governs your access of MASFAFO LLC’s Site and Services, regardless of how you access the Site and Services, and explains what data we collect when you use the Site and/or Services, why we collect the data, how data is used, and your rights and choices. This Privacy Policy applies to Personal Data and Non-Personal Data collected by us from or about visitors to, or users of, our Site.

By accessing and using our Site and Services, you accept the terms and conditions of this Privacy Policy and consent to MASFAFO LLC’s collection, storage, use, disclosure and processing of your Personal Data as described under this Privacy Policy. To make your reading experience more pleasant for you we have inserted so-called ‘road blocks’ where we ask you to expressly agree to our Privacy Policy before signing up for our Services on the Site. For example, when you sign up for our newsletter, we send you an email where we not only ask you to confirm your subscription but also include a link to this Privacy Policy to give you as much transparency as possible.

You acknowledge that it is in your best interest to read this Privacy Policy carefully and to ensure that you understand the terms and conditions contained herein. Your acceptance of MASFAFO LLC’s Privacy Policy is deemed to occur upon your first use of the Site. If you do not accept and agree with this Privacy Policy, please refrain from using and/or accessing the Site and Services immediately.

3. Personal Data MASFAFO LLC Collects from You

MASFAFO LLC may collect, process, use, and disclose the following Personal Data and Non-Personal Data obtained from you:

Identity data includes your first name, surname, date of birth, email address, and contact information when you sign-up for newsletter(s) (as defined under Section 4 of MASFAFO LLC’s Terms of Use) on MASFAFO LLC’s Site; 

Contact data which includes data such as email address, and any other data you have provided to us in order for us to be able to provide you with the Services on the Site;

Transaction data which includes details about communications to and from you;

Technical data which includes your Internet protocol address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access the Site; and 

Usage data includes information about how you use our Site and Services.

In the context of the law and this Privacy Policy, the term “process” means collect, store, transfer, use or otherwise act on information.

4. Your Rights regarding the General Data Protection Regulation

We comply with the General Data Protection Regulation 2016/679 (“GDPR”), which is a European Union (“EU”) regulation on data protection and privacy for all individuals within the EU. The GDPR aims primarily to give control to citizens and residents over their Personal Data and to simplify the regulatory environment for businesses. We collect and handle your Personal Data in accordance with the GDPR regardless of whether you are from the EU or not.

We have listed below, the principal rights you have under the GDPR:

the right to access – you can ask for copies of your Personal Data;

the right to rectification – you can ask us to rectify inaccurate Personal Data and to complete incomplete Personal Data;

the right to erasure – you can ask us to erase your Personal Data from our systems;

the right to restrict processing – you can ask use to restrict the processing of your Personal Data;

the right to object to processing – you can object to the processing of your Personal Data;

the right to data portability – you can ask us to transfer your Personal Data to another organization or to you;

the right to complain to a supervisory authority – you can complain about our processing of your Personal Data to the applicable authorities; and

the right to withdraw consent – you can request that we withdraw your consent to store and process your Personal Data except to the extent that the basis of our processing your Personal Data is required by law.

5. Your Rights under the California Consumer Privacy Act

To the extent that the California Consumer Privacy Act (“CCPA”), California, USA is applicable to either MASFAFO LLC or you: both parties agree to comply with all of its obligations under the CCPA; and in relation to any communication of ‘personal information’ as defined by the CCPA, the parties agree that no monetary or other valuable consideration is being provided for such personal information and therefore neither party is ‘selling’ (as defined by the CCPA) personal information to the other party.

The principal rights you have under the CCPA include but are not limited to:

the right to know the Personal Data we collect form you;

the right to request the deletion of your Personal Data;

the right not to be discriminated against for having exercised your rights under the CCPA;

the right to opt out from the collection/sale of your Personal Data; and

the right to access your Personal Data.

Both parties agree to notify the other immediately if it receives any complaint, notice, or communication that directly or indirectly relates to either party’s compliance with the CCPA. Specifically, MASFAFO LLC shall notify you within ten (10) business days if MASFAFO LLC receives a verifiable consumer request under the CCPA.

6. Your Rights under the Digital Millennium Copyright Act

It is MASFAFO LLC’s policy to respond to any infringement notices and to take the appropriate actions as provided under the United States Federal copyright law, namely the Digital Millennium Copyright Act, 1998 (“DMCA”). Should you believe that material available on the Site infringes on your copyright(s) or that of a third-party, please notify MASFAFO LLC by submitting a written notice to hello@weightedblanketlab.com and include the following information:

your full name, mailing address, telephone number, and email address;

a description of the copyrighted work that is claimed to be infringed;

a description of where the allegedly infringing material is located on the Site;

a statement by you that you have a good-faith belief that the alleged infringing use is not authorized by the copyright owner, its agent, or the law; and

a signed (either physical or electronic) statement by you, made under penalty of perjury, that the above information in your notice is accurate and that you are the copyright owner or authorized to act on the copyright owner’s behalf.

Upon receipt of such notice, MASFAFO LLC shall investigate and/or remove the infringing material.

7. Data Protection Officer

In order to meet the requirements of the GDPR we have appointed Rikke Friis Dam as our Data Protection Officer and he can be reached at hello@weightedblanketlab.com if you have any issues or questions relating to data protection and privacy matters.

8. What Personal Data is being Collected?

The general operation of our Services requires us to collect certain Personal Data that can be divided into two groups, as per the GDPR. These groups are Personal Data and sensitive personal data. MASFAFO LLC will ONLY collect Personal Data, we will NEVER collect sensitive Personal Data, such as your racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-unions, data concerning health or sex life and financial data like credit card or bank information.

The Personal Data MASFAFO LLC collects is as follows:

Personal data includes your first name, surname, date of birth, email address, and contact information when you sign-up for newsletter(s) (as defined under Section 4 of MASFAFO LLC’s Terms of Use) on MASFAFO LLC’s Site; 

contact information which includes data such as billing address, email address, and any other data you have provided to us in order for us to be able to provide you with the Services on the Site;

transaction data which includes communications to and from you; and

technical data which includes your Internet protocol address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access the Site.

9. Use of Non-Personal Data

Generally, MASFAFO LLC uses Non-Personal Information to help us improve the Services and customize your user experience. We also aggregate Non-Personal Information in order to track trends and analyze use patterns on the Site. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers and other third parties in MASFAFO LLC’s sole discretion.

10. Automatic Collection of Information

When you visit the Site, MASFAFO LLC’s servers automatically record information about your computer hardware and software (such as domain names and IP addresses). No Personal Data is collected or revealed by this process. The information is collected automatically and is used only to identify potential cases of abuse, resolve technical issues, optimize the performance of the Site for a better user experience, and establish statistical information regarding your use of the Site and Services. This statistical information is not otherwise aggregated in such a way that would identify any particular user of the system.

11. Where Personal Data is Stored

We store your Personal Data in the following locations:

in our database;

in cookies on your device; and

with our third-party vendors (as listed under Section 12 of this Privacy Policy).

12. Third Parties Collecting Your Data

MASFAFO LLC may collect or receive information that third-party service providers may provide about you when using the Site and/or Services. Or MASFAFO LLC may obtain information from other sources and combine that with information MASFAFO LLC collects through your use of the Services. For example, the following information is collected and/or obtained from third parties:

Google Analytics: We use this analytical tool to help MASFAFO LLC analyze (i) how users use the Site and/or Services by noting when you use the Site and the Services, and (ii) usage data and performance data. The information collected will be disclosed to or collected directly by the applicable analytical tool MASFAFO LLC is using.  Such information is collected as a means to provide, improve, and develop the Site and the Services so as to create a safer and trusted environment when you use the Site and Services;

13. Why Is Personal Data Being Collected?

MASFAFO LLC collects Personal Data about you during the normal course of our activities. The Personal Data and any information you provide us with – or that we collect about you – will be used, among other purposes, to:

create databases to be used to send you emails with newsletters, promotions, advertising and information about our Site in accordance with your wishes and permissions. We of course never send you anything without your explicit consent and conscious opt-in and we make the cancellation of a subscription from a given service/mailing/newsletter/etc. as easy and hassle-free as possible (usually as a one-click action).

Furthermore, to provide you with the Services, we must collect Personal Data and Non-Personal Data from you. This information is essential for the provision and quality of our Services. For example, it would be very difficult for us to send you a newsletter if we did not have your email address. MASFAFO LLC collects data for the following purposes:

the general operation of our Services including but not limited to the ability to receive emails, 

the ability to send you our newsletters and other mailings.

hosting, e.g. figuring out which country you are from so we can serve you faster through one of our thousands of servers in our CDN (Content Delivery Network). A CDN is a fancy word for us having a server placed geographically near you to serve our video content to you much faster and avoid poor Site performance.

conversion tracking, so that we can learn exactly how you arrived at the Site. It also allows us to pay commission to our partners since we can attribute certain conversions to a given partner.

statistical and analytical purposes, e.g., for purposes of user research and to make our Site easier to use.

14. Disclosure of Personal Data

We may only disclose or release collected Personal Data under the following circumstances:

as required by applicable law (e.g. in response to a valid request from a law enforcement agency);

to designated third parties, in order to resolve or investigate abuse complaints;

when the information is related to spiders, bots, and other technical issues;

when attempting to block abusive users or to complain to such Internet service provider;

to defend ourselves or our affiliates from legal claims by third parties;

when deemed necessary to protect the rights of our user community or our Site; and

when requested under the Right to Access and Right to Portability provision of the GDPR, in which case Data Protection Officer can be contacted at dataoffice@weightedblanketlab.com.

15. Security Measures for Keeping Personal Data Safe

We have set up physical, technical and administrative security measures for the protection of your Personal Data. By way of example, we use or implement the following physical, technical and administrative security measures:

security measures around the actual physical servers holding MASFAFO LLC’s data.

to ensure extreme uptimes and uninterrupted service, we have 24/7/365 continuous server health monitoring. Encrypted and incremental off-server backups for complete data security

SSL-encrypted traffic between your browser and MASFAFO LLC’s Site. This encryption makes it impossible for an ISP, government, or hacker to make sense of the data being transmitted

redundant fire suppression and detection systems.

rigorous permission system for MASFAFO LLC’s personnel. Even our own personnel cannot access certain data unless given explicit permission.

security precautions on the devices that MASFAFO LLC personnel use in their day-to-day responsibilities, such as password protection of devices, encryption of data, firewalls and password procedures.

server replication and redundant geographically dispersed data centers across two geo-politically stable continents in case of terror attacks, nuclear explosions, wars or force majeure.

versioned codebase and staging servers for rigorous testing before deployment of new features.

16. Breach Notification

In the extremely unlikely event of a data breach, our Data Protection Officer will notify you, as well as the applicable authorities and third parties of any risk to Personal Data within a seventy-two (72)-hour period.

17. No Transfer of Information

We will not share your email addresses, nor will we disclose any identifying Personal Data, to any third-party, without your clear and unambiguous consent. Personal data collected by us through the Site (e.g., originating IP, referral data, browser and platform type, traffic flows, geographical area of request) is only used in an aggregated, anonymous form, which means we will not make any further effort to personally identify you. We only use such data for server administration, fault finding, Site improvement and other legitimate purposes.

Aggregate (and thus non-identifying) statistics generated from our Site may be reported as part of research results or may be published on our Site.

18. Data Collection for Visitors

For visitors MASFAFO LLC collects data similar to most websites e.g., through Google Analytics or other products for website analytics.

Any time you visit a page on the internet, you send information to a remote server. The servers that host our Site maintain access logs with the information that you send. This information is used to provide and generate statistics and analytics and to provide us with marketing and traffic data regarding our Site and other websites that link back to our Site.

The data we log and store may also be used by us to solve technical problems with our Site and, in cases of abuse, to conduct any investigate therefrom.

We may also use web analytics services to understand the type of traffic received by our Site and our other websites, in order to provide better services and to set benchmarks for our goals. For example, through Google Analytics, we record things like IP address, browsing time, length and date, sections visited, websites you accessed prior to our Site and type of browser.

If you are concerned about attempts to match your IP address to your identity anywhere else on the Internet, you may wish to use an anonymous browsing service or attempt other means to obfuscate your real IP address. Browsing our Site does not reveal your identity publicly.

20. Cookies And Other Web Beacons

With the purpose of providing a better experience for you, we may use cookies or other kind of web beacons. We do this to make it convenient for you to use certain of our Site’s features. For example, if you have made a choice in a drop-down menu, we may place a cookie on your computer so that we can auto-select that menu item in the drop-down menu for you in the future. If we did not do that, the user-friendliness of our Site would be poor.

For the purposes of this Privacy Policy, the term:

“cookies” shall mean text files of information sent by a website in your computer in order to store some records and preferences; and

“web beacons” shall mean computer code inserted into a website or e-mail that can be used to monitor the behavior of a user (e.g. IP address, browsing time, length and date, sections visited, websites you accessed prior to our Site and type of browser).

The Site may allow advertising or third-party functions that place cookies on your computer. For example, when we use Google Analytics on our Site, the Google Analytics service also places a cookie on your computer.

You may change your options through your computer equipment and/or browsers to stop accepting cookies and/or web beacons or confirm whether or not to accept them.

You may also wish to clear these cookies and the browser cache if you want to refrain from revealing any identifying information, especially if you are using a public or shared computer. You may also prevent your browser from accepting cookies by disabling such functionality as mentioned above.

21. Opt-Out and Right to Be Forgotten

MASFAFO LLC will fulfill any request to permanently delete your Personal Data. We will erase all Personal Data (i.e., hard-delete), with the exception of financial transactions and data related to financial transactions (like your name, address, invoice data, etc), since we are required by law to keep records of payment information in the case of an audit. Please contact our Data Protection Officer using the email address dataoffice@weightedblanketlab.com if you wish to exercise your right to be forgotten. Such requests may take up to three (3) weeks to process since it is a manual, time-consuming and expensive process.

22. Advertising Opt Out

MASFAFO LLC may use Google Analytics and other tools (like remarketing codes) from time to time to gather information. This allows us to provide targeted, customized advertising to users. Thus, third-party vendors (such as Google, Twitter, LinkedIn, or Facebook) may show you our ads on certain websites across the Internet, even after you leave our Site. Such third-party vendors may use cookies and other web beacons to track your Internet browsing in order to serve ads based on your past visits to our Site.

We use the Google Ads remarketing service to advertise on third-party websites (including www.google.com) to previous users of our Site. If you do not wish to receive this type of advertising from us, now or in the future, you may opt-out by using the DoubleClick opt-out page or the Network Advertising Initiative opt-out page. For Google-specific advertisement, you can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to, you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.

23. Email Communication Opt Out

MASFAFO LLC may use email as the preferred way of communicating with you.

On the ‘manage notification preferences’ page on the Site, registered users/members can choose to opt in or out of the different kind of emails that we send.

Furthermore, emails that we send contain an unsubscribe link at the bottom, enabling you to opt out at any time.

24. Social Media Communication Opt Out

MASFAFO LLC engages in active communications through major social media such as Facebook, Twitter, Pinterest, LinkedIn, TikTok and Instagram. If you have previously chosen to follow or like us on a particular social media, you can log into your social media account and unfollow or remove your like of us in order to stop receiving communications on that particular social media platform.

25. Personal Data Owners Rights and Revocation of Consent

You can make a request to us in order exercise your rights to:

access your Personal Data.

rectify your Personal Data when inaccurate or incomplete.

delete your Personal Data.

object with legitimate reason the process of your Personal Data.

revoke your consent for the process of your Personal Data at any moment, in order to stop the use of the same.

The exercise of rights to access, rectify or delete Personal Data and/or object or revoke consent can be done by the following means:

by users/visitors clicking the ‘unsubscribe’ link in the footer of a given email (we always provide a link for one-click unsubscription).

Information and procedures not covered by the abovementioned should be requested in writing by registered users/members through our Data Protection Officer, with the email address dataoffice@weightedblanketlab.com and must include at least the following details:

The data owner’s name, address, and email address to notify him/her of the response to his request.

documents establishing the identity or, where appropriate, legal representation of the data owner. We need to know that we’re dealing with you, and not someone pretending to be you, so we need documents to verify your identity.

a clear and precise description of the Personal Data with regard to which the data owner seeks to exercise any of the abovementioned rights (when rectification is requested, modifications that should be made should be specified and provide documentation to back up its request).

26. Author Identification

When making contributions on our Site (e.g., posting a comment, commentaries, editing a page in the wiki), the minimum amount of information required is a name and email address. You do not have to use your real name, instead opting to use a pseudonym. This is just a recommendation if you’re concerned about privacy but still want to publicly contribute to our community.

Your activity on our Site may be identified by your IP address. These numbers could potentially be traceable to identifying information about you, whether it is your home ISP or the university or work account where the IP address is registered.

27. Disclaimer

Our Site may include hyperlinks or hypertexts that, when used by you, may forward to other portals or Internet websites that may be property of third parties. When those websites collect and handle data about you, you are (of course) not covered by this Privacy Policy and are (of course) not our responsibility or liability. We encourage you to verify the privacy notices displayed and applicable in those portals or Internet websites.

In addition, you may also find that we use social media functionalities and other services within our Site from third parties that may collect your Personal Data (hereinafter the “Third Parties’ Sites”). Any information related to your Personal Data provided through the Third Parties’ Sites will be subject to the corresponding privacy notices contained in each one of them, unless we indicate otherwise. For example, if we embed a functionality or service made by Facebook and if you choose to use that functionality or service, it means that you then need to understand Facebook’s privacy terms.

In relation to liability, we are not liable for the use, publication, or disclosures made from Personal Data collected, handled, used, published, disclosed and/or revealed through the means outlined in this document.

In addition, the content provided on our Site, including content posted by you, is for general information, discussion and entertainment purposes only. We make no representations or guarantees about any aspect of any content on our Site and do not endorse any opinions expressed by anyone. All content on our Site is posted “as is” and your use or reliance on any content is at your own risk. We hereby disclaim all liability to you for the consequences of using or relying on any content in or within the Site. For example, this means that you cannot base a business decision on content you find on our Site and then blame us if that business decision turned out to be incorrect. We do not warrant or guarantee that any information available using the Site or Services is accurate or reliable or your use of the Site will be uninterrupted, secure, or free from error. We, our vendors and affiliates give no express warranties or guarantees nor implied warranties of merchantability, fitness for a particular purpose, workmanlike effort, and non-infringement.

We recommend that you are careful and responsible with the Personal Data you provide through such means.

28. Retention Period for Personal Information

Except as otherwise mentioned in this Privacy Policy, MASFAFO LLC shall endeavor to keep your Personal Data for as long as is required (i) for MASFAFO LLC to be able to provide you with the Services, (ii) to comply with the law, including for the period demanded by our tax authorities, and (iii) to support a claim or defense in court.

29. Changes/Modifications to The Privacy Policy

MASFAFO LLC may update this Privacy Policy from time to time in MASFAFO LLC’s sole discretion. When changes are made, MASFAFO LLC will revise the updated date at the bottom of this page. Any updated version of this Privacy Policy will be effective immediately upon the posting of the revised Privacy Policy unless otherwise specified. Therefore, please check this Privacy Policy periodically to ensure that you agree with any changes we make. Your continued use of the Site and Services after the effective date of the revised Privacy Policy will constitute your consent to those changes. However, MASFAFO LLC will not, without your consent, use your Personal Data in a manner materially different than what was stated at the time your Personal Data was collected.

30. Contact Information

Should you have any questions or concerns regarding privacy while using the Site, and the Services, please send us a detailed message to info@weightedblanketlab.com and MASFAFO LLC will use its best endeavors to resolve your concerns.

Date of last revision is November 16th, 2023.